Karmakriti: Handcrafted Decor & Lifestyle Marketplace
We elevated Karmakriti’s artisan-made home decor studio into a digital storefront that reflects their sustainable materials, ready-to-ship bundles, and artisan partners from across India.
About
Karmakriti
Karmakriti is an artisan-curated e-commerce brand that sells handcrafted home decor and lifestyle pieces woven, braided, or carved by rural Indian artisans.
Their collections span baskets, tablemats, rugs, and décor sourced from seagrass, jute, bamboo, and palm leaves—each piece reflecting ethical craftsmanship.
We translated that tangibility into a premium digital experience that foregrounds materials, occasions, and ready-to-ship bundles.
The Challenge.
Visit WebsiteOrganizing artisanal home decor into occasion-driven stories and sustainable e-commerce flows.
Karmakriti needed to highlight 25+ curated categories of seagrass, jute, bamboo, and palm leaf products with curated bundles for gifting and interiors.
The prior experience blurred the artisan stories and filters, so we were asked to translate the tactile quality into a premium, searchable storefront.
Services Offered
Occasion & Collection Navigation
Designing segmented flows for gifting, everyday decor, and seasonal campaigns so shoppers can quickly narrow down curated collections.
Artisan Storytelling
Highlighting materials, villages, and maker stories to reinforce the handcrafted, sustainable nature of every product.
Sustainable Commerce Experience
Optimizing search, filters, and quick add-to-cart behaviors for multi-quantity baskets and bundle purchases.
Campaign & Bundle Launches
Creating campaign-ready hero sections, festive landing pages, and curated gift menus that keep conversions high.
The Solution.
We translated Karmakriti’s handcrafted collections and sustainability story into a celebratory gift-first commerce experience.
Team Composition
E-commerce content strategist & copywriter
Next.js & React engineers
E-commerce UI/UX designers & lifestyle photographers
QA & accessibility reviewers
Guided experiences for gifting, home refreshes, and corporate orders that organize the product catalog by mood, collection, and price.
Immersive pages that marry hero imagery with limited-time messaging so products feel curated rather than commoditized.
Spotlight cards for seagrass, jute, and bamboo artisans keep sustainability and craftsmanship at the heart of every product.
Seasonal microsites, limited bundles, and editorial stories keep the gifting calendar fresh and conversion-focused.
Quick-add bundles, bundle builder chips, and shipping assurances streamline multi-item carts for interior designers and gifting teams.
Follow-up CTAs, WhatsApp/personal chat links, and order tracking cues keep customers confident after checkout.
The Impact.
The new Karmakriti storefront highlights materials, occasions, and curated gift bundles to keep shoppers engaged and conversions high.
Organized occasion-based categories so customers can shop baskets, trays, and decor without jumping between filters.- Amplified curated bundle conversions with hero stories for gifting, weddings, and hospitality.
- Showcased artisanal materials and weaver stories to reinforce sustainability messaging.
- Highlighted campaign-specific storytelling that keeps seasonal launches feeling premium.
- Simplified gifting questions with WhatsApp/contact CTAs and curated pairing recommendations.