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Custom Home Plans & Residential Design for DH Design
DH Design is a custom residential design firm providing detailed floor plans and construction drawings. We developed a premium digital platform to showcase their tiered architectural services and meticulously crafted home plans.
About
DH Design
Divine Homestead Design is a custom residential design firm specializing in floor plans and construction drawings. Based on the philosophy of rootedness and family, they help homeowners bring their dream homes to life while matching their lifestyle and budget.
By focusing on specialized permit-ready plans and providing smart guidance, DH Design ensures that every client receives a home plan that fits their lot and their life. Their tiered service model—Savers, Makers, and Dreamers—offers flexibility and expertise for every type of customized home build.
The Challenge.
Visit WebsiteRedefining the digital experience for a boutique home design firm to better showcase their three-tiered service model and premium architectural portfolio.
DH Design previously struggled with a digital presence that didn't effectively communicate their unique value proposition—the ability to provide high-end custom home plans across three distinct service tiers. The challenge was to create a platform that felt as meticulously designed as the homes they create.
Key requirements included a streamlined project showcase to display detailed floor plans and architectural photography, a clear breakdown of the 'Savers, Makers, and Dreamers' tiers, and a seamless consultation booking system to convert high-intent visitors into long-term clients.
Services Offered
UI/UX Design
Bespoke user interface design that captures the aesthetic precision of architectural drawings.
Web Development
Building a high-performance platform for high-resolution floor plans and architectural photography.
Portfolio System
Developing a categorized showcase for 1000+ custom home plans with smart filtering.
Booking Engine
Integrated consultation booking system with automated service tier selection.
The Solution.
We developed a premium digital ecosystem that bridges the gap between boutique design expertise and modern technology, enabling DH Design to scale their operations nationally.
Team Composition
1 Senior UI/UX Designer
2 Full-stack Developers
1 SEO Specialist
Built a robust, high-performance portfolio system that allowed potential homeowners to explore 1000+ custom home plans with tagged categories (Savers, Makers, Dreamers).
Simplified the complex fee structure into an easy-to-understand interactive comparison chart, helping clients self-qualify based on their budget and requirements.
Optimized the entire platform for lightning-fast loading of high-resolution architectural photography and technical floor plans across mobile and desktop devices.
Integrated a friction-free booking engine that automatically collected lot details and design preferences during the initial inquiry phase.
Ensured a flawless viewing experience across all devices, allowing clients to review floor plans on-site or during architectural consultations.
Developed a custom administrative panel for easy management of project galleries, floor plan updates, and lead tracking.
The Impact.
Our digital transformation strategy helped DH Design evolve from a local architectural firm into a national leader in custom residential design:
100% SEO growth in organic traffic within the first six months of launch.- Successfully expanded service reach across 20+ U.S. states via digital presence.
- 45% boost in qualified consultation bookings through automated inquiry systems.
- 4.9/5 star rating for user experience and ease of floor plan exploration.
- Increased efficiency in lead qualification through the tiered pricing map.